Portfolio
Early work
Buttercup and Robbie the Robot postcards
One of my first forays into the world of content marketing. We actually had people coming to our booth asking for these cards and requesting that we continue the series!
Intelligent Information for Life
What fun this program was! Travelling the world interviewing pre-eminent scientists and researchers. The resulting website (now removed – sob!) was a fantastic collection of inspiration leaders in their field and attracted hundreds of thousands of views. Still my favourite all time.
Brand activation and events
Williams F1
Our sponsorship of the Williams Formula 1 team was in need of boost. I got them using our products and activated on social networks around every race weekend. Exciting times!
Davos 2018
Getting a lot more up-to-date now, Davos earlier this year was one of the pinnacles of my career. With this audience of global leaders, I needed to have everyone working to the same plan, supporting the same three themes. We dramatically increased our presence from previous years with a be-spoke pavilion right at the entrance to the conference centre, huge screen experience, events, speaking engagements, live content development, press interviews and more.
View more of the work at tr.com/davos.
Features
My first documentary. A post-event centerpiece shot on the ground at Davos.
9 billion bowls
We took on a huge issue in this piece: the broken food chain. Contently commented: The company leans heavily on its internal experts in the piece, prompting readers to follow up with questions on LinkedIn and naturally reinforcing Thomson Reuters’ thought leadership in the process. “9 Billion Bowls” is a Contently Award finalist, and for good reason: It’s one of the most intelligent pieces of branded content to date.
Explore the full feature at 9billionbowls.com.
Will electric vehicles really create a cleaner planet?
In this piece, we explored what it might take to get to 100% electric vehicle adoption, and the ripple effects the revolution will bring across industries and governments.
Explore the full feature at tr.com/electricvehicles.
Financial Media Shows
We developed a new daily show called Corona Correction, offering real-time updates from our global markets experts around the world.
Just four days after the initial idea, we were live, and ended up running more than 40 episodes, plus an integrated ad campaign that included a 30 second TV spot on CNBC.
Data visualization
Thomson Reuters is lucky enough to have its own pocket of data vis expertise. They really showed their skills with these couple of projects and many others:
Cryptocurrencies by country
Explore the interactive, embedded in a larger feature report, at tr.com/blockchain.
What does trade within NAFTA look like?
Channel development
We more than doubled the number of page views to the Thomson Reuters corporate blog in a 12 month sprint. Engaging content that delivered good insight and had value for our professional audiences was key, as was a strong SEO focus to ensure we drove in plenty of organic traffic. It’s a major company success story.
tr.com showcased Thomson Reuters thought leadership and content far more prominently. One of the reasons we didn’t suffer any decline in traffic despite divesting our scientific division that had previously accounted for a huge chunk of visitors.
The growth in this channel was stupendous. Up to over 1.2 million followers in just over a year. That gave us a huge immediate reach for our thought leadership to a highly targeted audience.
