The art of digital storytelling
Here’s some of the best brand-driven story telling I have seen. What are some of your favorites? Tweet along with me using #artofdigitalstorytelling.
Barbie the Movie
Barbie is EVERYWHERE right now. And while much has been and will be written about the success of the movie itself, what is less talked about is that it’s essentially a glorious piece of brand content for the Mattel corporation itself. My esteemed partner Joel Leeman has written a brilliant account of this phenomenon here.
Stories from the Airbnb Community
So smart from Airbnb it gets its customers to tell their stories.
Tale of Thomas Burberry
Good Lord. What a production! Inspired glimpse into the 160 years in the making story of Burberry itself. It’s emotive and utterly engaging. Burberry shows how to do ‘heritage’.
The Lego Movie
Best brand storytelling ever! Masterful and entertaining stories for kids and adults, with the product as the star!
The world's most dangerous megacities for women
Fantastic work from the Thomson Reuters Foundation. Highlights the need to do more to ensure women are not at risk of sexual violence and harassment and harmful cultural practices.
IBM at Wimbledon
Truly the masters at event brand activation. I had the pleasure of seeing the IBM team at work in the basement of court two. IBM deliver new levels of engagement for ticket holders and 70 million online fans - real time match reports, breaking news, player insights. Credit to Wimbledon too for being open to IBM’s big innovative ideas.